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What makes a website effective?

You can see a large number of websites on the internet. Are all of these websites are earning good profits? Of course not, many websites are there that are never visited. The reason behind this is poor design and hosting services. Many user-friendly websites are also there that are earning no money. A good website is the one that is user-friendly, reliable, interactive, secure and technically perfect.

First, emphasize on techniques that will help your website getting loaded fast. The user must not have to wait so long to check the content on your website. Next, the navigation should be made clear, like it is on the Scotland Yacht Charter website. The person must know where to go and how. The link to the home page should be available on every page. The links must be provided at the same place on all the pages of your website.

Make your website accessed by any user at any browser. Your website must be reliable for all types of existing browsers. Security must be provided to users. On the other hand, no one will visit to your website. Do not keep any content on your website that may harm the user’s system. Security must be provided to the user if your website is getting some personal information from the person. Finally, after designing a website, check whether it is giving the illusion and view of your business.

At the end, keep your website simple. Do not complicate it by adding the ineffective and useless content. Keep only the content that will be useful for the user and relative to the business. Add graphics and flash content only where it is required. Keep in mind the graphics are not picked by the search engines. More images can be added to a website only when you need to maintain a gallery. Background color or images must be selected carefully. Make the text readable with proper font color, style and size.

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